Before buying any product, it is advisable to check reviews of the product by customers. Today there many online sources of reviews of various products.
Some of these are:
Blogs – a blogger may review a product he or she uses, will include both positive and negative reviews. Many companies pay bloggers for reviewing a particular product.
Forums – Will find both positive and negative reviews of a product / company. Posting on forums is one of the most common ways of getting a response from a company. Most companies who care about their reputation will be able to defend themselves against their critics. Some of the positive reviews may be “sponsored”.
Specialized review sites – These websites usually offer some incentive to users to post their reviews of a product, website or service. To be paid, the review has to be of a certain minimum number of words in length.